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camila t.
Spring 22 Campaign
Campaign co-direction and art direction covering visual concept, logo design and editorial assets, alongside design execution and photo shoot coordination for multi-channel deliverables.
Guided by the concept of sunrise as renewal, the Spring 22 campaign expresses new beginnings through light, warmth and movement. The visual direction translates the manifesto’s message into a cohesive aesthetic that reflects optimism, energy and the feeling of starting again.
Concept Film
ID and design assets
Visual Direction References
Location, casting, props, lighting and visual tone.
Mood-01
Mood-02
Mood-17
Mood-01
1/17
Campaign Imagery
Selected images from the Spring 22 photo shoot.
1/6
Editorial & Catalog
A fully developed editorial piece translating the Spring 22 concept into a cohesive visual narrative, from layout to final production.
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