Design and content developed for social media projects across different brands and contexts. The work includes visual direction, content creation, motion and video assets, as well as campaign and day-to-day social pieces. Depending on the project scope, responsibilities range from full social media strategy and creative leadership — including coordination with copywriting and design teams — to focused design execution aligned with established guidelines. This selection reflects a flexible, multidisciplinary approach, adapting creative decisions to each brand’s needs, objectives and communication style.